An online presence that includes an attractive website and quality content is important to growing any business, but how you present yourself online can impact your bottom line in more ways than one. While the internet evolves at breakneck speed, it’s still possible to predict what design styles will be popular in the years ahead, which means if you can get on board before others in your industry, you’ll already be ahead of the game in 2022. Below are the top 5 web design trends listed by the leading professionals from a Bay Area SEO company that will give you an edge over your competition in 2022.
Parallax Animation
The parallax effect is when a page’s background image moves at a different speed than its foreground elements. For example, if you have text, but it isn’t scrolling with your page, it will appear as though it’s sitting on top of a moving image behind it. Like 3D, parallax is just another way of creating depth for your site’s user experience.
3D Colors
3D colors aren’t just for making a site pretty—they can also be used to showcase important information without having your audience scroll through pages and pages of content. This is especially helpful if you have a long sales page or if you provide services that are hard to fit into one category (think freelance designers who offer graphic design, marketing services, etc.). By using 3D colors instead of traditional color-coding systems for your web design in Bay Area, you allow your visitors to more easily find what they’re looking for.
Minimalism
Cutting back on design elements has been on trend for a few years now and doesn’t show any signs of slowing down. This is especially important for SEO—the more clutter you have on your website, the harder it is for search engines to read your content and index your pages. Minimalism also makes it easier for users to find what they’re looking for—which is especially critical as people become more mobile-focused.
Video as a Design Element
As video is becoming increasingly prevalent, more and more companies are taking advantage of it. And for a good reason: Video offers a new way to interact with your audience through motion, graphics, and sound. If you’re considering incorporating video into your design strategy, our SEO experts in Bay Area guarantee this trend will help you gain an edge over your competition in 2022.
Whitespace
In a world where information is crammed into increasingly small real estate, we’re paying more attention than ever to white space. Although Google may prioritize text-heavy pages now (more on that later), there’s no denying that less is more when it comes to web design. Clean, clear layouts with large amounts of white space will provide users with an easier time reading and navigating your website.
Get in touch with the experts at your Bay Area SEO company for more details on the latest web design trends.
