Google’s helpful content update introduced several changes intended to promote more helpful, high-quality content and discourage low-quality content from ranking highly in Google’s results. The update has been rolled out over the past few months, starting in late August and ending on September 9. So, how helpful was this helpful update? What does this mean for you as an SEO agency in Fremont, CA, or a business owner who cares about high-quality content that ranks highly with Google?
What is Google’s Helpful Content Update?
In a recent effort to reduce the appearance of misleading, low-quality, offensive, or downright fake content in search results, Google has updated its search algorithm. Google’s helpful content update was implemented on September 2022 and removed what Google considers low-quality content from search results. However, this has caused many companies to worry that their content will be filtered out, which can lead to a loss of customers.
The update causes Google to lower the rank of sites that are low quality, annoying, or not useful. Sites with good-quality content will have their rankings boosted. If you want your site to be found by more people, then make sure you’re using high-quality content, avoid ads, and use only a few affiliate links.
Prioritize People-first Content
People-first content is the biggest trend in SEO in Walnut Creek, CA, and it should be the goal of all businesses. Google recently updated its algorithm to promote people-first content so that it can rank higher. However, some people are still not seeing this type of content and may be wondering how helpful this change has been for them. The truth is that many websites have been able to make these changes by shifting their focus from optimizing for search engines to optimizing for humans.
The recent Google update meant to prioritize people-first content is a great step in the right direction. As Google continues to update its search algorithm, businesses need to understand how content will be presented. Google emphasizes people-first content, and it is imperative that your Bay Area SEO company produces pieces that are fully created with this in mind. When you produce content, keep in mind these three tips:
- Keep sentences short and sweet
- Use active verbs for SEO purposes
- Include keywords throughout the post
Stop Creating Content for Search Engines
If you’ve been creating content for search engines rather than for humans, the time has come to a stop. It can be tempting to write content for search engines, but in the long run, it will only hurt your website. Engaging with a community of like-minded people is what builds a thriving website. People will see and share your content if you create something they want to read. And as long as you keep providing them with what they want, they’ll keep coming back to read more from you.
Google understands that people want real answers, and they want to find information that is useful and relevant to them. So, from now on, Google will be penalizing sites that are either spammy or not what a typical human being would look for. If you’re creating content for search engines, sorry to say that Google will no longer reward that kind of behavior.
Delete Unhelpful Content from Your Website
Google’s helpful content update is aimed at boosting websites with helpful content. This pushes websites with unhelpful content, such as pages with low-quality or irrelevant content, to lower search results. It affects the Google Rank of a website, which is a ranking on a scale of 1-10, and determines what position your site appears on search results. To prevent this penalty, delete any unhelpful content from your website and add more informative content that is useful for your target audience. Always stick to Google’s guidelines while creating content to avoid any ranking drop or penalty. Get in touch with our experts now to get help for your SEO in Walnut Creek, CA.
