Did you know Google doesn’t promote the use of the content on marijuana or cannabis? Advertising marijuana or cannabis-related products or services is illegal, even if it’s medicinal cannabis. Google doesn’t make any exception when it comes to marijuana marketing and generalizes it as a recreational drug in its advertising policy.
This ban is applicable for cannabis dispensaries, suppliers of products such as pipes and rolling papers, suppliers of the actual cannabis and marijuana flowers, edibles, and more.
Many people are making paid ads for marijuana businesses, CBD-type businesses, only to find that their ads aren’t getting approved. However, there are still people who have managed to advertise marijuana products on Google through a digital marketing agency in San Francisco. But how? What are they doing to show their ads on Google? And how they are doing it.
If you are wondering why they aren’t shut down but are getting approved in the first place, well, here is the answer!
Don’t Use Trigger Words in Your Ad Copy or Landing Page
Generally, Google approves an ad by looking into the following three major things:
- The ad copy
- Landing page
- The keywords you are bidding on
Google will start looking for signals that suggest you are selling marijuana and immediately block the ad from appearing. Some of the trigger words flagged by Google are marijuana, weed, vapes, pipes, cannabis, hash, rolling paper, dispensary, and more. When you use any of the above-mentioned trigger words, your ad campaign will not get approved.
So, what can you do to keep your campaign running?
Use Keywords Inside the Ads but Not in the Ad Itself
According to an SEO expert in San Francisco, Google only scans your ad copy and landing page for the trigger words. It will not scan the keywords you are bidding on. Simply put, you can bid on the keyword ‘marijuana,’ but you are not allowed to use it in any of your ad copies or landing pages. Instead, use words that people in the industry are familiar with.
Buy A Unique Domain for A Product or Service
As discussed earlier, the usage of any marijuana language on your ad copies or landing page results in your PPC ads getting banned. Alternatively, if you do want to use trigger words, it’s recommended to create unique landing pages often and buy a unique domain. Then, build this particular domain, create a campaign account around it, and drive traffic to the specific domain using the strategies described here. Thus, you can run your campaign for six to eight months without stopping, and even if it were to stop, your business would have achieved a great deal during this time.
In addition to these, you can also create valuable content on your website and incorporate effective techniques of SEO in San Francisco to get more organic traffic to your website. Talk to the experts from the leading digital marketing agency in San Francisco for more details.
