As the field of digital marketing in the Bay Area continues to evolve and change, so do trends in SEO (search engine optimization). To help you keep up with these changes, we’ve put together a list of 5 SEO trends that will have the biggest impact over the next few years. Whether you’re looking to gain an edge on your competition or would like to learn more about how to optimize your website, this post has got you covered!
Artificial Intelligence
The most significant trend over the next five years is going to be artificial intelligence. AI is already changing SEO in Bay Area, and it’s going to impact web design and digital marketing moving forward. More and more processes are being handled by machines these days, so there’s no question that things like keyword research, link-building strategies, social media engagement, content promotion strategies, and more will be impacted by automation.
Long-form Content
There’s no denying that long-form content is on a growth streak. Long-form content ranks higher and is far more likely to be clicked on than its shorter counterparts. Some SEO experts even believe that Google will begin favoring pages with longer content (2,000+ words) over pages with shorter snippets of information. The key to making your site successful using long-form content? Make sure it contains high-quality, original information, not fluff. If you can do that, you’ll find success at all levels of your website: user engagement, SEO ranking, and conversion rates alike.
Mobile-friendliness
Mobile searches now account for more than half of all web searches, and Google has increased its weighting on mobile-friendliness as part of its search algorithm, meaning web designers and digital marketers should do everything they can to ensure their sites are fully functional on mobile. Luckily, responsive web design in Bay Area makes it easier than ever to have your site look great on any device.
Video Optimization
Videos are becoming an increasingly popular form of content, and more companies are using them as part of their marketing strategy. However, just posting a video is not enough to make it successful. Instead, you need to optimize your videos for search engines by making sure they include specific search-friendly language and embedding appropriate tags throughout. This will help ensure that your video appears higher in Google search results.
Content and Google’s EAT Principle
Content is king, but context matters most! No one has ever denied the importance of content to digital marketing and SEO in the Bay Area, and no one ever will. But what we often tend to neglect when we think about creating content is how it can be presented to maximize its impact on our audience and how it can be consumed by Google’s various algorithms, so they deem it worthy of ranking on search results. So, if you are trying to enhance content quality, it is crucial to refer to the EAT principle; EAT stands for expertise, authoritativeness, and trustworthiness. Google uses the above three factors to identify if a web page provides quality content, and it is something you should be aware of when developing content for your website.
