With advancements in technology such as machine learning, Google and Bing are getting smarter year after year. These powerful search engines have the capability to determine how useful a web content is for different users. As Google frequently modifies their SEO algorithms, digital marketers should constantly keep up with those updates to maintain their rankings. So, what’s currently hot and trending you ask? A recognized digital marketing agency in Bay Area recommends the following SEO techniques to increase the organic traffic for your site:
Mobile SEO:
The growth of the smartphone market has exploded these past few years, so much so that mobile web traffic has surpassed that of desktop a few years ago. A large number of online purchases and web searches take place on mobile devices in the recent times, due to which Google announced it will prioritize mobile SEO for rankings.
This is why it is imperative to optimize the mobile version of your website with the assistance of a digital marketing agency in Bay Area. Make sure that the visitors can navigate your website and view the content with ease. Prioritizing mobile SEO can significantly improve your ranking.
Voice Search:
The availability of smart assistants on mobile devices and the increased adoption of smart speakers at homes has made voice search quite relevant. In fact, research reveals that two in five adults make use of voice search at least once every single day. Because voice search is conversational in nature, the keywords used will be quite different from that of a regular text search.
For instance, you’d just type “weather” with text search, but a voice search for it would be like, “What’s the weather like today?” When you create or optimize content on your website, it is ideal to utilize long tail keywords that helps with voice search.
YouTube SEO:
YouTube is inarguably the biggest platform for videos. As the second largest search engine, the website offers a great opportunity for businesses to market their products and services. For context, YouTube has 2 billion active users every month who view 1 billion hours of video content every day! Now that’s enough audience for marketing your business to.
Several businesses these days commit to create video content and post them on the site. Make sure that you create SEO-friendly title and description, so that your videos will be discoverable to as many viewers as possible. Discuss with an SEO expert in San Francisco to get help in this regard. Creating attractive thumbnails will also be helpful in increasing your view count.
Besides the above three techniques, it is essential to remember some key points when optimizing your website. These include creating quality content, ensuring smoother and faster navigation, and enhancing the UX experience. If you need assistance in refining and marketing your website, get in touch with one of the best SEO and advertising agencies in San Francisco today.
